Common Causes of War and Genocide Essay example - 1271 Words

Genocide, or the systematic destruction of a race or tribe is an all too common phenomenon in our planet’s history and even more so in Africa. Genocide and war share many common causes such as desperation brought on by a declining economy. Experts on the Central African Republic believe that current events point to a possible repeat of the Rwandan genocide of 1994, in which over one million people were killed. Many think that U.N. involvement is necessary to stop the escalating violence in the Central African Republic; others believe that the dismal track record of the U.N. in similar situations makes it unlikely that they could be effective in the current crisis. Regardless, an already bad human rights situation is likely to worsen. One†¦show more content†¦To escape the slave traders, many Africans moved from place to place, avoiding contact with other people. The historic isolation between groups has contributed to the difficulty Central Africans have had in developing a modern government or identity. The 20th century, often called the century of genocide gives numerous events from which information can be drawn to help understand the declining situation in the Central African Republic. There have been a number of genocides outside of Africa in the 20th century to include: the holocaust of World War II brought on by Adolf Hitler in which approximately six million Jews were killed, the Holodomor in the Ukraine under Josef Stalin with a Ukrainian population reduction of as much as 25 percent, and the massacre in Cambodia under Pol Pot with around two millions Cambodian deaths. Within Africa, from April 6 to July 15, 1994, a barbaric act of genocide took place in Rwanda before the very eyes of the troops of the United Nations Assistance Mission for Rwanda. Hundreds of thousands of old people, women, children, and even tiny babies were hunted down and cut to pieces in every corner of this land of terror. These genocides all have in common widespread economic strife and food shortages, being the reason for upheaval, and Totalitarian governments which is the mechanism that allows the genocides to occur. Not unlike the present situation in the Central African Republic, the genocide inShow MoreRelatedElements of Genocide: Collective Behaviour and Acting Crowd Essay1307 Words   |  6 Pages During World War II, an acting crowd known as the Nazi party brought forward the massacre of millions. After the war, in 1943 Raphael Lemkin, a Jewish-Polish lawyer, created the term genocide to describe the mass extermination of various groups. He combined Latin word â€Å"genos† (race or tribe) with another Latin term â€Å"cide† (to kill). After the holocaust, Dr. Lemkin fought for the recognition of genocide under international law. Thanks to his efforts, the UN Convention of Genocide was created. (Analysis:Read MoreThe Death Of Genocide : The Annihilation Of Minorities Essay1548 Words   |  7 Pages Genocide is the systematic mass murder of an ethnic, race, religious, or national group based on discriminatory preconceptions (Payne 33). The heart of genocide is destruction: the annihilation of minorities. Minorities have always been the scapegoat for most governments in times of crisis or when the government has been mismanaged. Minorities are even considered non-human. The annihilation of a specific target group does raise to question why and how this would be carried out. A genocide happensRead MoreGenocides And Genocides Of Genocides987 Words   |  4 PagesAfrican Holocaust Genocide is a million African people being butchered by hand by their neighbors, with household tools and homemade weapons—machetes, hoes, and hammers. Genocides are commonly overlooked throughout many countries. Africa has had many genocides and wars occurring over the past century. The most known genocides are ones that occurred in Rwanda and Darfur. Researchers have found that most genocides show the same patterns and key elements. As different genocides of Africa have occurredRead MoreDifference Between Genocide And War1166 Words   |  5 Pagesthere a difference between genocide and war? The idea and concepts of conflict are often misunderstood. To many, any form of conflict is war. War can be defined as a direct violent encounter between two or more opposing parties with a view to gaining access to an object of their mutual interests. It is usually accompanied by the use of weapons such as guns, bows and arrows, machetes, sticks, biological weapons, and weapons of mass destruction. (Insert bibliography #1). Genocide has been described as aRead MoreThe Other Side Of America1518 Words   |  7 Pagesnothing is more common than to hear them talk of extirpating them totally from the face of the earth, men women, and children† (Lewy). A genocide that is given little attention in America’s textbooks is the American Indian Genocide, which was led by white settlers. America’s true colors were shown in their infamous actions, which spanned hundreds of years. Throughout this genocide, America showed a hypocritical side—along with a violent and twisted personality—that is not widely known. The War with â€Å"Savages†Read MoreThe Genocide And The Holocaust1198 Words   |  5 PagesThere have been several genocides in the past century. The Cambodian Genocide and the Holocaust are two of the great tragedies of the twentieth century. The Holocaust occurred in Germany and Eastern Europe. The Cambodian genocide took place in Cambodia. The Khmer Rouge was an overwhelming communist force that took Phnom Penh by surprise. In Cambodia, â€Å"21% of the population was killed. That is about 1.7 million people that lost their lives† (â€Å"Past Genocides†). There was little commotion or outcryRead MoreThe Rwandan Genocide And The Genocide1393 Words   |  6 PagesThe Rwandan Genocide was one of the most violent genocides in the history of the world and was intricately planned and implemented by the ethnic group called the Hutu in an attempt to eliminate another, the Tutsis. Though the genocide lasted only one hundred days, the number of deaths is estimated t o be approximately 800,000. In the wake of the genocide, mass chaos plagued the country of Rwanda, deepening the divide between the groups Hutu and Tutsi. Although it can be said the genocide was causedRead MoreThe Negative Effects of Nationalism Essay1499 Words   |  6 Pagessociety is ethnocentric nationalism, for it causes people to become judgmental and believe that a certain nation and race is superior over other nations and races. Ethnocentric nationalism is especially dangerous and negative when combined with other types of nationalism such as expansionist nationalism and can even lead to war and genocide. Nationalism began to develop in the 19th century and reached its peak in the 20th century around the time of World War One. (Savich 2003) Also the earliest mentionRead MoreWhat was the Cause of the Rwandan Genocide?1116 Words   |  5 PagesInvestigation What was the cause of the Rwandan Genocide? The assassination of the president of Rwanda, Juvenal Habyarimana on April 6, 1994, was the event that started the 100 Day massacre of the Tutsis by the Hutus, known as the Rwandan Genocide. The objective of this investigation is to find out the root of the cause of the Rwandan Genocide. The body of evidence will investigate the history of the conflict between the Hutu and Tutsi ethnic groups and the events leading up to the genocide. The evidence includesRead MoreEssay on Recognizing the Armenian Genocide1266 Words   |  6 PagesThe Armenian Genocide, also known as the Armenian Holocaust, was the organized killing of Armenians. While there is no clear agreement on how many Armenians lost their lives, there is general agreement among Western scholars that over a million Armenians may have perished between 1914 and 1918. It all happened during the Ottoman Empire, present-day Turkey, where 2 million Armenians lived. The Armenian Genocide is the second-most studied massacre, after t he Holocaust. To date Twenty-two countries

The Other Road in Robert Frosts The Road Not Taken Essay

The Other Road in Robert Frosts The Road Not Taken In his celebrated poem The Road Not Taken, Robert Frost describes the decision one makes when reaching a fork in the road. Some interpret Frost as suggesting regret on the part of the traveler as to not choosing the path he forgoes, for in doing so he has lost something significant. Others believe he is grateful for the selection, as it has made him the man he is. The diverging roads are symbolic of the choices society is faced with every day of life. Choosing one course will lead the traveler in one direction, while the other will likely move away, toward a completely different journey. How does one know which is the right path; is there a right path? The answer lies†¦show more content†¦He takes great care in making his decision, for he stays for more than a moment and contemplates, while looking down one path as far as he could see. Wyatt continues, because this possible divergence confounds so broad a range of fears, so many modes of loss, we are not sorry to linger lon g with the speaker at the fork. (133) Just as the nature of his environment prevents his sight beyond a certain point along the road, one cannot see beyond the present to determine which choice would provide the most successful outcome. Then took the other, as just as fair, And having perhaps the better claim, Because it was grassy and wanted wear, Though as for that the passing there Had worn them really about the same, And both that morning equally lay In leaves no step had trodden black. The narrator searches for a reason to choose one path over the other, but the reason eludes him. He decides on the second even though he feels it is actually about the same as the first, being just as fair, but might be preferable because it was grassy and wanted wear. Judging there is no real difference in the wear between theShow MoreRelatedRobert Frost s Writing Style1589 Words   |  7 Pages Robert Frost once said, â€Å"The figure a poem makes. It begins in delight and ends in wisdom... in a clarification of life - not necessarily a great clarification, such as sects and cults are founded on, but in a momentary stay against confusion† (Robert Frost Quotes). This same kind of thinking opened the door for metaphorical poetry that helped to show the poets transparency. His love for the social outcast and the struggles of his life are exhibited greatly in his poems. Robert Frost helpedRead MoreEssay on The Intricate Meanings of Robert Frost s Poetry784 Words   |  4 PagesRobert Frost is considered by many to be one of the greatest poets of the twentieth century. Frost’s work has been regarded by many as unique. Frost’s poems mainly take place in nature, and it is through nature that he uses sense appealing-vocabulary to immerse the reader into the poem. In the poem, â€Å"Hardwood Groves†, Frost uses a Hardwood Tree that is losing its le aves as a symbol of life’s vicissitudes. â€Å"Frost recognizes that before things in life are raised up, they must fall down† (BloomRead MoreEssay on Robert Frost1443 Words   |  6 Pages Robert Lee Frost was born in San Francisco on March 26, 1874 and died in Boston on January 29, 1963. Frost was considered to be one of America’s leading 20th century poets and a four-time winner of the Pulitzer Prize. He was an essentially pastoral poet who was often associated with rural New England. Frost wrote poems of a philosophical region. His poems were traditional but he often said as a dig at his archrival Carl Sandburg, that â€Å"he would soon play tennis without a net as write free verseRead MoreThe Road Not Taken and Neither Out Far Nor in Deep by Robert Frost1436 Words   |  6 PagesThe Road Not Taken and Neither Out Far Nor in Deep by Robert Frost Robert Lee Frost is an American poet who is known for his verse concerning nature and New England life. He was born in San Francisco in 1874. When his father died in 1885, his mother moved the family to Lawrence, Massachusetts. Frost attended college sporadically after graduating high school and made a living by working as a bobbin boy in a wool mill, a shoemaker, a country schoolteacher, editor of a rural newspaper, andRead MoreLife Choices in Robert Frosts The Road Not Taken and Stopping by Woods on a Snowy Evening970 Words   |  4 Pages Robert Frost’s â€Å"The Road Not Taken† and â€Å"Stopping by Woods on a Snowy Evening† both portray weighing of choices in life. The former is about youth and experiencing life and the latter is about old age, or more probably, an old spirit wearied by life. In both poems the speaker is in a critical situation where he has to choose between two paths in life. In â€Å"The Road Not taken† the speaker chooses the unconventional approach to the decision making process, thus showing his uniqueness and challengingRead MoreAnalysis Of The Poem The Road Not Taken 849 Words   |  4 Pagesthe outcome can sometimes be life-changing. When making a conscientious decision, one commits oneself to follow the right path. This fate presents itself in Robert Frost’s â€Å"The Road Not Taken† poem, and is present in the poetic piece of Blanche Farley’s â€Å"The Lover Not Taken.† A large percentage of the stanzas in each poem harmonize eac h other, and they both use similar words. For example, in the first stanza of each poem and be one traveler, long I stood (Frost), and and mulling it over, longRead MoreThe Road Not Taken By Robert Frost1297 Words   |  6 PagesI’ll be unveiling is â€Å"The Road Not Taken† by Robert Frost, one of the most well-known poets of the modern literature movement. He lived most of his life in America but moved to the UK a few years before World War 1. (Schmoop, 2008). Frost is known for pioneering the idea that poetry deserves to be spoken out loud, using rhythm and meter, giving his work a traditional ambiance. The title ‘The Road Not Taken’ suggests there is no â€Å"right† path, only the chosen path and the other path. It will always beRead MoreEssay about The Life of Robert Frost1404 Words   |  6 PagesROBERT FROST â€Å"Two roads diverged in a wood and I- I took the road less traveled† How did Robert Frost take the road less traveled in his life? Frost was a poet who lived a hard life. With 6 kids and a wife, he had a lot of people to provide for. He was a man who wore many hats, being a dad, husband, poet, and farmer. Robert was an incredibly gifted man who wrote many famous poems. Robert Frost, a great American poet lived a humble life and changed the world with his profound writing abilityRead MorePoems of Robert Frost Essay1556 Words   |  7 PagesRobert Frost was an American poet, and playwright who became one of the leading pioneers in poetry in the late 1800’s into the 1900’s. Frost grew up in rural New England in the early twentieth century and experienced many hardships in his life including losing his father at the young age of eleven and losing two children at very young ages. He used his experiences of growing up in a rural area in most of his poem s. Another major them in his poems are decision-making poems usually based off of hisRead MoreUse Of The Road Not Taken By Robert Frost980 Words   |  4 PagesThe Use of â€Å"The Road Not Taken† Robert Frost’s â€Å"The Road Not Taken† has been examined time after time by teachers, professors, students, and even those willing to go even farther for entertainment but many people evaluate the poem in their own ways. There are the scholarly who delve deep into the mysteries of Frost’s poem and their critique containing a broader range of vocabulary. There are also the people who understand the meaning beneath Frost’s poem and seek to educate those who do not

International Production the Multinational Enterprise †Free Samples

Question: Discuss about the International Production the Multinational Enterprise. Answer: Introduction Due to globalisation and digitalisation, it has become easier for corporations to expand their business in overseas markets. Companies use different entry modes to enter into new countries and expand their business such as franchising, licencing, merger and acquisition, joint venture and others. The success of a business expansion depends upon the strategy chosen by the firm after conducting thorough research in its targeted market (Verbeke, 2013). Different strategies can be adopted by an enterprise after selection of a market such as global standardisation, localisation, international and transnational strategy. This report will focus on the international business expansion of Wendys which is an American fast food restaurant chain. The report will develop an expansion strategy for hamburgers of Wendys in the markets of Australia and China. The report will analyse the appropriateness of the markets by analysing various political, financial, economic, cultural and legal factors of Au stralia and China which negatively affects the business expansion strategy of the firm. Further, the report will recommend a general strategy of Wendys and entry mode which can be utilised by them to expand their products in the international markets. Wendys The company was founded in 1969 by Dave Thomas as an American multinational fast food chain restaurant. The headquarters of the firm is situated in Ohio, United States, and it offers services in more than 30 countries (Wendys, 2018a). It is one of the most popular fast food in term of sales; the firm is fourth highest selling fast food restaurant in the industry. The enterprise is known for its quick services and high-quality products. The company continuously introduce innovative strategies in order to generate a competitive advantage over its competitors such as McDonalds, Burger King, Subway, and others. The corporation is organised as a traditional brand in the United States due to its quick delivery and quality of food and services (Wendys, 2018b). As per the past year's performance of the firm, it is losing markets shares to large fast food restaurant chains such as McDonald's and Burger King due to various internal and external factors. The firm is unable to maintain its posit ion in the market due to the launch of new corporations in the United States market. In order to maintain its growth, the firm is required to expand its operations in international markets. It can assist in increasing its market share in the fast food restaurant industry, and it will also increase companys sales because new customers will buy the products of the firm. Description of Wendys Products The corporation operates in the restaurant industry, and it offers a wide range of products to its customers including hamburgers, salads, frozen desserts, French fries, chicken sandwich and others (Wendys, 2018c). The firm has gained a competitive advantage in the United States markets because of its quick delivery of products. The company offer fast check out for customers that reduce the long lines in the restaurants. Further, Wendys has also introduced drive-thru facilities for its customers which allow them to order food without getting out of their cars. Wendys is popular for their hamburgers since the company use fresh beef rather than frozen which result in improving their products quality. The corporation has opened more than 6,500 stores worldwide from which around 632 are company-owned restaurants which are situated in the United States (Statista, 2018). Other products including baked potatoes, salad and chilli which are included in the standard menu of the firm. Description of Target Market The target market for business expansion of the Wendys includes age demographic of people between 8 years to 50 years. Generally, children below the age of 8 years did not prefer to eat hot and spicy hamburgers. People above the age of 50 years avoid eating fast food since it is unhealthy and can cause serious health issues for them. Therefore, the target market for Wendys is people between the age of 8 years to 50 years since they enjoy eating fast food and they prefer quick services in restaurants. The firm also provides facilities such as free WI-FI and affordable hamburgers to attract teenage customers (Cohen, 2015). Identification of Two Potential Markets for Wendys International Expansion The two potential overseas markets for Wendys include Australia and China. Australia is a developed country, and it has similar culture as compared to the United States which makes the expansion process easier (Taylor, 2015). Australians prefer quick services and fresh food in restaurants which are offered by Wendys. China is another potential market for Wendys. China is a developing nation, and it provides the substantial opportunity for growth to Wendys. The population of China is high, and they like American food as well which provide a significant opportunity to Wendys. The corporation can expand its market share by opening restaurants in different parts of the country. Therefore, both Australia and China are potential overseas markets that are suitable for Wendys international expansion. Comparative Analysis of Political, Economic, Legal, Financial and Cultural factors Political Factors In Australia, the government support expansion of international businesses which is beneficial for Wendys. The firm is required to comply with the provisions of Australian Foreign Investment Review Board (FIRB), and it has to approve its expansion requirement from FIRB (KPMG, 2018). On the other hand, the regulations for expansion in China are relatively strict. China has a communist government which implements strict regulations for international companys expansion (Fogel, 2010). Corruption and transparency of government procedure are major concerns which Wendys has to deal with while expanding its business in Chinese markets. Economic Factors Australia has a strong economy with high per capita GDP. The country is included in developed nations due to high levels of foreign investments that include copper, gold, natural gas, renewable energy and others (Brady, et al., 2012). There are transparency and equality in policies of international trade which provide various economic benefits to Wendys. In case of China, Wendys can easily get skills labour at lower costs than compared to Australia. There is also potential urban growth in the country which is beneficial for the expansion of Wendys (Kang and Jiang, 2012). Legal Factors The legal structure of Australia promotes and support international corporations that expand their business in the country. Wendys has to comply with the regulations of Australian Securities and Investments Commission (ASIC) in order to expand its business in Australia (Australia Unlimited, 2018). The Australian government supports foreign investments in the country which will assist Wendys in easily expanding their business. In China, the corporation has to deal with corrupt officers and strict laws. However, the government has introduced new laws for supporting foreign investors to expand their business in the country. The Tax Regime of China also provides attractive tax packages to international countries in order to expand their operations in the country (Brys, et al., 2013). Financial Factors Australia has a strong economy with a stable financial position. Cited company supports the international enterprises that expand its business in the country. The government also provided monetary support to the firm which establishes their operations in the country since it contributes to the economy of the firm and increases employment (Purves, Niblock and Sloan, 2015). The cost of labour is high in Australia as compared to China. Chinese market is unstable which creates various threats to the firm. The government also did not provide any financial support for the corporations (Zhang, Wang and Wang, 2012). However, Wendys can receive various tax benefits by investing in the Chinese market. Cultural Factors There is a similarity in the culture of Australia and the United States which is beneficial for Wendys. For example, most people prefer to eat fast food and they appreciate quick check out service in the restaurants. Both countries share a common heritage as well due to which there are numerous similarities in their culture. China, on the other hand, has completely different culture than the United States. Most Chinese prefer to cook their food at home or they prefer Chinese food over foods like Hamburger (Cheong, Kim and Zheng, 2010). However, the popularity and demand of American food are growing in large cities of China which provide a potential market to Wendys. Assessment of Business Opportunities and Challenges Opportunities in Australia Strong economy of country provides support to Wendys international expansion. Less legal requirements since the government support international corporations which establish their business in the country since it supports its economy and provides employment to Australian citizens. Cultural similarities between the countries assist corporations in effectively operate its business Potential customers who prefer to eat at fast food restaurants that provide quick check out service Challenges in Australia Wendys already has high competitors in Australia from large fast food chains such as McDonalds, Burger King and Subway High labour costs since the population of Australia is low High investment cost since it is expensive to buy land or start a business in the country Opportunities in China Tax incentives from the government which supports the expansion of international corporations Due to high population, the labour cost is considerably low in the country Wendys have the option to increase its sales since there are large number of customers in China as compared to Australia due to high population Challenges in China Corruption and lack of transparency in government operation makes it difficult for international corporation to expand their business in the country Lack of financial support from the government Complex legal regulations Lack of cultural similarities Selecting most appropriate nation As in the above section of the report, it can be seen that both these countries have very different kind of cultural, economic as well as the political background. After analysing both the markets, it can be said that Australian market is more suitable for the expansion. This is due to several reasons which are directly affecting the environment of the company (Ball, et al., 2012). Some of the reasons in this regards are as follows: Cultural similarity: Australian culture is almost similar to that of America which is a home country for the Wendy. This will help firms in easily expanding their market in Australia as they have a better understanding of the way in which a company operates. On the other hand in China, they have a very different kind of culture. The taste buds of the people in China are also attracted towards the native foods ex. Chinese food like noodles is more preferred over the Hamburgers. Economic factor: Australia is a developed market whereas China is a developing market (Dunning, 2012). Due to this reason, it is better for the company like Wendy to invest in the Australian market as there will be fewer chances of turmoil even when the other markets around the world gets collapsed. Australia has a market where people love fast food like Hamburgers which is less in China. Many other food chains in Australia have been successful in the past. This will help Wendy in having a supply and distribution chain at a lower cost as many suppliers are present in the market. Per Capita Income of Australia is higher than that of China which provides better opportunity for the company to generate higher profits as they can easily set pricing on a bit higher side (Griffin and Pustay, 2012). Political approach: It is one of the essential aspects on which business development depends as well as the scope of entering of any new country widen (Cavusgil, et al., 2014). It can be understood by the fact that Australian Government has made many policies that help new companies to invest in its market. This is also to be understood that the tax leverages for the new companies lower in Australia. On the other hand, Chinese government is more focused towards promoting their internal products. There are a lot of investors that are present in Australia which helps companies in opening up of new stores. As in the later part of this report, it will be seen that there will be use of equity mode for the entry and it would be better for the company to have their own subsidiary. For this reason, they will require larger number of money. Development chances: Since there is larger number of people that are living in the Australia who is having higher wages and hence company can easily expand their business in most parts of Australia. Rural China does not have such a large scope of expansion while rural Australia is having a larger scope of expansions. This is also due to the reason that average income of the people in rural Australia is also higher (Nielsen and Nielsen, 2011). Freedom of Business: In Australia it is easier to do business as compared to that of china. Even after the ease of doing business is better in China still the chance of investing money and taking out when required is better in Australia. This will help company in investing in the zones that is performing and taking out money where their performance is poor (Ripolls, Blesa and Monferrer, 2012). Strategy that it can adopt There are various kinds of strategies that are used by the companies while entering into the market. But it is essential for the company to choose most appropriate strategy for their expansion purpose. This helps to ensure that they do not have any loopholes while they are entering into any market. The selection of strategy for entering into any market depends on the country in which it is operating as well as the type of product that company aims to sell (Wu and Chen, 2014). Since the market of Australia is more similar to many other bigger markets of hamburgers, hence it is advisable for the company to enter the market of Australia is Global Standardisation. This strategy helps to bring uniformity in the business worldwide (StartupOverseas, 2016). This will also lower down the efforts of the organisation in understanding the local marketing strategy. In the start it is always difficult for any company to expand its business in new nation due to less understanding of the market. Oth er important thing that needs to be understood is the fact that Australia is having the population that comprises of peoples from different parts of the world. In this strategy, company utilises relatively standards brands for the start purpose. On the other hand, company also focuses on packaging, formulations, distribution, positioning in the market where it wants to expand (Hutzschenreuter, Voll and Verbeke, 2011). Since the Company aims to open the wholly owned subsidiary and hence it is essential for them to standardise their products. It is also beneficial due to the fact that every market has different taste for the same products and hence it is better for the company to adopt global standardisation. It will help the company in bringing uniformity. In the age of Globalisation, it is beneficial because if the company has to change any strategy, they can easily implement at once in all the parts of the world. This international strategy will assist the company in maintaining its product as well as service standards (Aharoni, Tihanyi and Connelly, 2011). This includes from product development to packaging. There can be reflection of local taste in the product, but the basic idea of the product remains same throughout the world. It also reduces the marketing efforts of Wendys as they will have a global marketing strategy irrespective of the nation. Wendy also needs to take care of the fact that there must be flexibility while adopting this strategy. Flexibility in the strategy helps to prevent from the situation where a local competitor of the Wendy may attract the customers with the Hamburgers having local taste. Company must be able to make changes in their strategy as per the demand of the market (Casson, 2013). It will also help Wendy in having the edge over their competitors as well as it will provide more taste variation to attract larger consumer base. Entry mode suitable for Wendy Australia is a stable market, and hence company can open wholly owned subsidiary and still gain profits from it. The entry mode is always selected according to the country in which company wants to expand its product (Rugman, Verbeke and Nguyen, 2011). For this company, it is advised to choose the equity mode of entering into the market. In the equity mode of entry, it will be beneficially to choose a wholly owned subsidiary. This mode of expansion needs high sum of money to be invested (Kumar, Gaur and Pattnaik, 2012). It is due to the fact that in the fast-food industry no one wants to compromise with the quality it is serving to its consumers. In franchising there is a problem that company will have less control over the quality of the products it is delivering to its consumers. In case of franchising it is always a chance that there can be service failure which may lead to having long-term loses both to the brand of the company as well as in monetary terms. By owning a wholly own ed subsidiary Wendy can easily market its products as per their global strategy as well as their planned strategy with flexibility of making change. The investment made while opening such stores can be recovered in only few month of its operations. It is important for the company to make sure that in the start they make investments in multiple cities. It will help them in capturing larger part of the Australian market. Cities like Melbourne and Sydney have higher potential for such type of investment as they have more number of target markets which company has aimed. It would take around AUD 2-3 million for opening a restaurant in Australian city. In such mode of expansion, company can train their employees as per their standards. This will help the company to expand quickly and give competition to other established competitors like McDonald's. In the later part of the expansion and its establishment, they can give their franchise to other investors also. It will also give an edge over the competitors as they will have a subsidiary which is completely under their control and hence they can plan their ideas for business as per their choice (Zekiri and Angelova, 2011). A wholly owned subsidiary in Australia always helps the company in expanding their business in nearby countries. It will act as a strategic centre for the company in that region. Conclusion From the above-based report, it can be concluded that Wendy is a big fast food chain of America and has a higher potential to expand its business in other International markets. The product that they want to launch in the international market is their trademark Hamburger. There are two potential markets for Wendys Hamburger China and Australia. Both these markets have all the favourable conditions for opening a fast food chain as China is having large number of population that is coming under target market while Australia has high per capita income. Out of the two, Australia is a better market for the company. It is due to the reason that Australia has almost similar food habits as Wendys parent country, i.e. America. Apart from this the socio and economic conditions of Australia is better for generating higher profits for the company. For the expansion purpose, it can take use of the strategy named global standardisation. It helps the company in maintaining quality of their products as per the international market. It can take use of the equity mode for expanding into the Australian market and choosing a wholly owned subsidiary method for establishing inside Australia. This will help the company in maintaining their standards of operation which will further improve its brand image inside the market. References Aharoni, Y., Tihanyi, L. and Connelly, B.L. (2011) Managerial decision-making in international business: A forty-five-year retrospective.Journal of World Business,46(2), pp.135-142. Australia Unlimited. 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